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Web 2.0 – The Tech4Africa Blog http://blog.tech4africa.com Musings, announcements, and collateral damage from Tech4Africa. Thoughts our own. We're looking for contributors from across Africa. Email hello At tech4africa DOT com. Mon, 26 Oct 2015 12:30:48 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.32 Registration now open for Tech4Africa 2011 http://blog.tech4africa.com/registration-now-open-for-t4a-2011/ Tue, 10 May 2011 11:41:14 +0000 http://t4a.feedmybeta.com?p=1087 Continue reading ]]> A world-class line-up of international and African technologists will present at the Tech4Africa conference in October this year. The event provides South Africans with a rare opportunity to learn firsthand from technology evangelists about the role that the web plays in African business and development.

The two-day conference runs from 27 to 28 October 2011 at The Forum in Bryanston, Johannesburg and will bring international experience and perspectives to the African continent, while at the same time showcasing what Africans are doing with mobile, web, digital media and other emerging technologies.

Registration for the event is open and early bird tickets are available until 15th of June. To register or for further information, visit Tech4Africa or contact us.

“2010 saw the launch of Tech4Africa and we were met with overwhelming support from both the tech and business communities and our foundation partners, First National Bank and Internet Solutions,” says Gareth Knight, MD of Tech4Africa. “This year we’re delivering the same high standard of content and looking forward to bringing technologists together to look at what’s current now, with an emphasis on social media and how it’s relevant to digital marketing, mobile convergence, the growing cloud and the applications of BigData. We’re also focusing on great African technologists that really are leading the way.”

Keynote speakers include Josh Spear, one of the youngest and most respected digital marketing strategists in the world, and Herman Chinery-Hesse, commonly known as ‘The Bill Gates of Africa’.

Spear is a trend spotter, blogger and brand strategist, sought out for his fresh perspective and no-holds-barred style of consulting on everything from design and gadgets to authenticity and word-of-mouth. His recent focus has been the power of the blogosphere, technology, and the impact of digital media on the world. In addition to his internationally recognised trend-spotting blog, he is a founding partner of Undercurrent, a digital think-tank focused on exploring new ways to reach young people without interrupting them. With Africa rapidly leapfrogging the web and PC experience with a mobile one, the insights into how people and brands interact digitally is crucial, and indeed sets the stage for the foreseeable future. Spear has appeared in publications including Time Magazine, the New York Times and the Chicago Tribune and has presented for such diverse clients as McDonald’s, NBC, Pepsi, Virgin, The American Advertising Federation and The Google Zeitgeist conference.

Chinery-Hesse is a renowned Ghanaian technology entrepreneur who co-founded the million-dollar software company SOFTtribe, and then went on to launch BSL, which provides the infrastructure for entrepreneurs across Africa to sell products and receive payment through their cell phones. Chinery-Hesse is passionate about the contribution that technology can make in unlocking prosperity and wealth across Africa, and will be presenting his thesis on this. He has won a number of awards and is also an accomplished speaker who has delivered talks at the Wharton Business School, Harvard Business School, Cambridge University, the University of Ghana, and the TEDGlobal conference in Tanzania.

Spear and Chinery-Hesse are part of a line-up of African and international thought leaders from organisations like Amazon, HP, Johns Hopkins University, Mozilla, SwiftRiver, the African Institution of Technology, SimpleGeo, Motribe, Clearleft, Ultinet Systems and many more.

Knight adds, “With Tech4Africa our simple aim is to congregate the best practitioners in Africa and the world to provide inspiration, guidance, case studies, success stories and ultimately experience, so that Africans don’t need to travel the world to gain this understanding and exposure”.

]]> Tech4Africa: The PanAfrican Perspective http://blog.tech4africa.com/t4a-the-panafrican-perspective/ Fri, 20 Aug 2010 09:20:02 +0000 http://t4a.feedmybeta.com?p=599 Continue reading ]]> “Until lions have their own historians, tales of the hunt will always glorify the hunter.” ~ African Proverb

That proverb has been used to sum up the continent’s state (or fate) for a long time. And what’s become more apparent is that in some cases, you need to point out which Africa you are referring to, South Africa or the rest of Africa. Given that we’re now seeing the kind of innovative web & technology startups coming from Nigeria and Kenya, the Tech4Africa conference put a lot into perspective.

South Africa has always been one of the main doors into the continent. A leading economy no doubt with a vibrant entrepreneurial space with the likes of Naspers showing how powerful an emerging market this is. However, even as the crown jewel of the continent, with we’re beginning to see a balance play out with the South, East & West shifting as each develops not on a linear path, one after the other, but each on its own tangent, converging and diverging with time.

Take Kenya for instance, who recently trumped South Africa in broadband thanks to services like Wananchi Online & Cisco’s Zuku which brings fiber-to-the-home and an uncapped service of 1 MBps as well as 100 television channels. Crisis mapping and visualisation platform Ushahidi was the centre of attention at Tech4Africa, from cofounder Erik Hersman sharing their missteps, challenges and shortfalls in “failing spectacularly.” Even to mentions from Clay Shirky at Tech4Africa and his most recent TED Talk where he shares how it began, and how it fits in with his thoughts on collaboration and cognitive surplus. Or in West Africa, where Bright Simons and mPedigree are changing the pharmaceutical landscape by allowing consumers to verify via SMS the authenticity and safety of their medicines.

Leila Janah, keynote speaker at T4A, spoke about her non-profit Samasource, who’ve created a network of 800 women, youth and refugees across the world in developing countries and empowering them with digital work and resources to make better livelihoods. Her keynote showed the scale, reach and impact of Samasource’s efforts as well as their plans and challenges. It’s certainly clear that East and West Africa are learning from South Africa and now more than ever, the continent’s developing three pillars to build on.

Any pan African approach will present very unique challenges in comparison with what works in South Africa and Tech4Africa’s ability to share between tried and tested practice in the Southern part of Africa, with input from The East and West and an international perspective is what differentiated it for me.

Whether it was debating approaches for the mobile marketing arena shared or the insightful tips and tricks behind the proposed redesign of Payfine.co.za or Andy Budd’s entire session at that. The value in creating simple, relevant user experiences may inadvertently not be at the top of many priority lists across the continent but from what the principles behind it are, what they unlock can be the difference between success and failure. We can expect that with time, these user experience and interaction principles will adapt and be tailored to fit the African context in new ways.

The inspiration and vision to shift perceptions about Africa and those in Africans about the possibilities for great things when it comes to technology are what struck me about Gareth and his remarkable team. Gareth Knight, the man who returned to South Africa bearing the Tech4Africa vision has been the one brave enough to take the first step. And if one African proverb proves true then as Gareth leads this generation to plant the seeds, we’ll wait to how the next generation of Africans use the shade.

It was certainly an honour to witness this beginning.

Mark Kaigwa
http://ukwelii.wordpress.com
@mkaigwa

]]> Take-Aways from Tech4Africa http://blog.tech4africa.com/take-aways-from-t4a/ http://blog.tech4africa.com/take-aways-from-t4a/#comments Wed, 18 Aug 2010 12:01:44 +0000 http://t4a.feedmybeta.com?p=583 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

By the time we got to the closing remarks at the end of two fantastic days at Tech4Africa, the atmosphere was a mix of exhaustion, inspiration and eagerness to get to the after party and then beyond into the world, to start applying the learning’s and following up with new connections made.

I had already started asking people what their number one take-away from the unconference-conference had been, so was delighted when the panel opened up their closing remarks along the same lines.

Hearing what other attendee’s pick out as their number one take away, is a great way to summarise the key points and highlight any trends from all the information that was imparted.

So here are some of the take-aways that were shared with me and that I picked up from the panel:

Simon Dingle declared that “Tech4Africa has arrived!”

Duncan McCleod is “going to make it a priority to come to next years Tech4Africa”.

Ivo Vegter felt that “our (as in South Africa’s) engineers and developers are at the top of their game”.

Andy Higgins said his take away was “to build small and good, rather than big and mediocre”.

“Only Africans are going to solve African problems. The international context is a great wake up call, but it needs to be applied to the African context by Africans. It’s only a matter of time before Tech4Africa is dominated by the rest of Africa’s start up’s and speakers. The time is now to look forward!” exclaimed Mark Kaigwa from Kenya.

Dustin Diaz was a man of few words, all he could say to me was: “Blown away!”

Whereas Darren Smith was a bit more verbose with his points, being: “T4A take-away: Seedcamp and Tech4Africa was an eye-opener, in as much meeting the local and international innovators brought home just how fast the world is moving, yet how small its boundaries have become (something that Clay Shirky alluded to in his keynote). What it brought home to me though, was the difficulty in bootstrapping a genuine tech start-up in this country. There seems to be a massive gap between the bootstrapped start-up, and genuine VC investment in a BUSINESS. Most of the entrepreneurs I chatted to and listened to during Tech4Africa were long on tech, passion and ideas, but short on business acumen. And in the absence of a degree of working capital, these start-ups simply will never start-up. Its simple economics.

Sadly, I left Tech4Africa with little semblance of sufficient support structures for entrepreneurs other than ‘family and fools’. It seems to me that most so-called boot-strapped business successes in South Africa are actually extensions of established businesses, products/services … and are funded through the working capital of their benefactors. VCs are looking for much bigger investment opportunities than offered locally (they’re looking for global scale, and 60% plus returns). Yet many of the innovations NEED to serve South Africa needs, and if that’s all they do, it doesn’t make them any less valuable.

So, a few mixed feelings. On the one hand, a tremendous fillip for tech innovation in Africa, but again a sobering assessment of our ability to harness the capital needed to put this innovation to work.”

Ashley Shaw summed up his take away as “solutions to challenges and meeting people”.

“I had a take away pizza last night” was what came to Gordon Greeff’s mind when I asked him, while Mongezi Mtati felt ”the conference has raised the bar much higher than before, the perception that innovation originates from somewhere outside Africa no longer holds true. The challenge is to transcend the needs of a select few who know what the web is about, and create applications that change lives.”

Renier Meyer asserted that “Tech4Africa was an awesome experience and all the panel discussions and presentations were very inspiring and made me think differently about lots of things and also made me think about things I’ve never thought of before. One thing that I realised is that we as South Africans and Africans, are different. And we do things a lot differently here than in the rest of the world. How we do things here even differs from how they do it in other African countries, I’m especially thinking about the mobile market. But even though its a lot different it works well for us and there are entrepreneurs that see opportunities to make these things that make us different, better for us.”

Jonathan Smit’s primary reason for going to Tech4Africa was to hear and meet the international speakers who we would normally not have access to. His take away was: “It was fantastic to hear from some of the great Internet minds from around the world and to connect with like minded Africans. The skills necessary to create, run and grow great Internet businesses abound within Africa and the learnings from our international colleagues can be readily applied to our context to achieve great success both locally and internationally.”

Irene Walker had this to say as her sum up: “The difference between good and great digital solutions lie in their consideration and implementation of satisfied user needs.”

My take away? I think that there is a lot of innovation in Africa, and the sharing of international best practice mixed with the out of box thinking from Africa which is driven by need, is going to see a lot of exciting new developments originating from Africa.

So what is your take-way?

Share your nugget with us here or tweet it with the hashtag #myT4Atakeaway.

Telana Simpson

http://onematchstick.blogspot.com/

@Telana

]]> http://blog.tech4africa.com/take-aways-from-t4a/feed/ 1 Embracing social media and the state of traditional media http://blog.tech4africa.com/embracing-social-media-and-the-state-of-traditional-media/ Mon, 16 Aug 2010 12:16:13 +0000 http://t4a.feedmybeta.com?p=511 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

There were 2 panel discussions that in my mind are related and the speakers are thought leaders, both online and offline. The first discussion was about social media and how beneficial it would be for large companies to embrace it for their growth. The second was: ‘Traditional Media Is Dead. Long Live Traditional Media’.
In essence the highly influential panelists answered some of the questions many of us have in mind about social and traditional media. For me, the relationship between traditional and social media in South Africa should be seen as one where the one supports the other.

Mike Stopforth (who was on the Social Media panel) rightly said “Perhaps social media is broader than a set of platforms we use on the web and how generally relate to each other.” In my mind there tends to be some unspoken, but very real, conflict between traditional media houses and content producers on the web. Whereas, there seems to be a place for both to exist, with quality content produced for either platform as a means to enable communication.

On the other hand Matthew Buckland quoted loosely said “A clear distinction has to be made between what traditional and new media, we have to look at what traditional media are and what they are not. There are different markets – developed and emerging – and space to thrive in different ways.”

Bringing it all together

The rise of social media – place great content – also means the business models behind traditional media have to be examined. In my opinion, the way we consume media and why I read a lot of blogs (interchangeable with great custom content) is because the content appeals to me.
There might be a great story on the Mail & Guardian, one that’s written to my appeal on Times LIVE but never a whole newspaper. Therefore, not enough for me to buy a newspaper when there is sufficient good content for me. Without tilting the scales unjustly in favor of the social web, I will say – as consumers – we are in search of custom products. People are looking for more of what interests them, not mass produced news or products.
Social media and blogs on the other hand, though they by no way replace good journalism, they need to be seen as a way that can sharpen journalists and advance traditional media. But instead of the same type of content that targets everyone being produced more, there has to be a way of approaching it in a way that appeals and targets a niche. After all, smaller players online are finding ways to do that they are constantly improving – though there is a lot of junk on the web as well.

Nutshells just got bigger

In a nutshell – with this post being that nutshell – I agree that there is space for traditional content and great quality journalism produced by traditional media houses. The “high and mighty” social media is only an enabler, not a replacement of traditional media.

Mongezi Mtati
http://www.mongezimtati.co.za/
@Mongezi

]]> Clay Shirky on civic value and cognitive surplus http://blog.tech4africa.com/clay-shirky-on-civic-value-and-cognitive-surplus/ Fri, 13 Aug 2010 13:06:56 +0000 http://t4a.feedmybeta.com?p=496 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

A few weeks ago when I signed up to Tech4Africa and started to feel the hype of Clay Shirky, I asked my bookshop for a copy of his latest book, Cognitive Surplus. Fortuitously, the day before the conference, they phoned and said it had arrived. I’m a bit of an avid reader and always have a pile of books next to my bed, but I generally go for novels and non-fiction. My work reading is mostly done online. Nevertheless, I thought I’d give this one a try – video’s of Clay Shirky seemed interesting enough.

Flipping through the pages after a rather hasty purchase, I got sucked in with his opening pages about the gin craze of London in the 1700’s. I had to drag myself away to answer my phone and get back to work. I was itching to get back to it. Shirky’s story of how “the sitcom” is our modern day “gin” is fascinating and makes you feel pretty sick about how much TV time you’ve wasted over the years. Don’t get me wrong, I’m not much of a couch potato myself, but there have been times where “the decision to watch TV often preceded what might be on at any given moment”.
Not sure about the African stats, but apparently Americans watch approximately 200 billion hours of TV a year. We’ve given up a lot of (previously social) free time to get sucked into passive, lonely, self absorbed behaviour.

Shirky’s ideas about “cognitive surplus” started when talking to a TV producer about Wikipedia and she asked him “where do people find the time?”. A pretty ludicrous question giving how much time people spend vegging on the couch in front of the TV. This got him thinking… “imagine treating the free time of the world’s educated citizenry as… a kind of cognitive surplus. How big would that surplus be?”.

Well, that’s the big question really. Instead of plopping down in front of the television every spare moment of the day, imagine if we started being more social (instead of surrogately social – read his book if you want to know what I’m talking about). Imagine if we spent more time chatting to friends and talking to our neighbors… ultimately building social capital. Just imagine what we could creatively achieve. The possibilities are limitless.

Clay Shirky began his keynote talk at Tech4Africa with an example of solving collective action dilemmas with collective solutions. He used the example of the pink chaddi campaign – a fabulous association of “loose, forward and pub-going women” (otherwise known as the pink chaddi campaign) who were responding to threats of violence against women in India by using online co-ordination to organise real world co-ordination and catalyse community action.

Shirky has gained notoriety about his concept of “cognitive surplus” which is based on two things – 1) cumulative free time and talents of connected world; plus 2) the ability to co-ordinate those talents. Here he linked up with what I’ve read in his book – highlighting the frightening amount of time we spend consuming media, especially TV, as opposed to engaging in useful projects such as creating Wikipedia projects.

His interest in “cognitive surplus” is in the potential social change that’s brought about by problems that we can take on in a coordinated way, that we simply would not have been able to do as unconnected individuals.

New forms of technology have changed the way we engage with media and each other. We used to spend all our time consuming. But now we have access to places where we don’t just consume, but we have devices that allow us to produce and to share. As technology become more broadly available, and as we get better at using it, the opportunities to use technology to organise for social purposes starts to increase. The pink chaddi campaign used humour (a social emotion) to bring people together and support social change.

The future question is not about technology. It’s about the social application of technology. What are we going to make of the technology?
There will always be the fun stuff like “lolcatz”… but what if we think about using the technology to solve some real life problems, to create civic value from cognitive surplus.

Shirky advises that in order to create successful “next big ideas” you need to start by allowing yourself to fail, learning from the failure and building on that to create success. Try, learn, and try again… “Lather, rinse, repeat”.

Samantha Fleming
http://afrosocialmedia.wordpress.com/
@afrosocialmedia

]]> Day 2 opinions – Clarity seems key http://blog.tech4africa.com/day-2-opinions-clarity-seems-key/ http://blog.tech4africa.com/day-2-opinions-clarity-seems-key/#comments Fri, 13 Aug 2010 11:41:55 +0000 http://t4a.feedmybeta.com?p=492 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

Day 2 of the Tech4Africa conference showed a much more relaxed atmosphere shown very evidently in the casual attire of the attendees. It was started off with a great introduction by Marcel Klaasen re-iterating FNB’s commitment to startups and a couple of his view on the state of entrepreneurship in SA.

Soon to follow was a very informal and highly interactive session on Social Media. With the panel all dispising the title of Social Media Guru’s I could help but notice that they all are about as close as you could get… maybe their definition was skewed, but they all seemed to fit the mould of being able to effectively use Social Media to enhance a companies brand – IMHO I don’t know what else would constitute a guru. The topic tended to sit quite heavily in the philosophical side of the media and less on the local case studies. This could this be to the distinct lack of local case studies (Outside of Cell C) but an interesting angle would have been what types of Social Media wold work for different companies? There definitely seemed to be a heavy focus on Twitter and Facebook, but what of Youtube of Flickr?

At the end of the day, the “success” of your social media campaign depends more on the quality of your product and how honest you are with your customers. Apple was highlighted for various reasons, but I think that the case highlights a very interesting point on how to maximise on social media by not interacting. I would have loved to see this discussion between the panel and the audience continue for about 3 hours, just to see what path it would follow and where it would polarize. This method my produce more concrete outcomes and more clearly highlight the relevant points.

The second talk was very different but just as interesting as the panel had taken a well known site and redesigned it. They led us through the very interesting process resulting in a much more effective site layout and flow. Although it was a great concept and they will give the content generated to Payfine.co.za to use as they will, it could have been taken a little further. Possibly with a bidding process by companies and the final product being sold to the company of choice with some of the funds going into sponsorship for the event. it could add a whole new level of hype.

Find here the slides of the presentation “How we redesigned PayFine.co.za, and why you need to know”.

Traditional media as a hotly contested topic was an interesting talk. Mostly due to the lack of continuity in definitions for the terms, with few points that they did agree on Bing that journalism is not only writing. It is all the background research and reporting that goes on. The Traditional Media model of finding a way to make revenue from any means possible and use that revenue to fund the journalism side. Apparently tablets will save Traditional Media by providing a more sexy, appealing way for us to receive verified news.

With a keynote by Clay Shirky to follow and then the afternoon session on entrepreneurship, startups and funding I’m really looking forward to what the last quarter of T4A 2010 has to offer.

Roger Norton
www.rogernorton.net
@rogernort

]]> http://blog.tech4africa.com/day-2-opinions-clarity-seems-key/feed/ 2 Content, conversation, community – Social media is about people http://blog.tech4africa.com/content-conversation-community-social-media-is-about-people-2/ http://blog.tech4africa.com/content-conversation-community-social-media-is-about-people-2/#comments Fri, 13 Aug 2010 09:35:17 +0000 http://t4a.feedmybeta.com?p=460 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

Social media is about being genuine. The buzz of “social media” has created a pool of people calling themselves social media gurus, experts, mavens, you name it. This frenzy and popularity, still largely in the IT bubble (and where it spills over) creates a layered conversation of buzz words that ultimately alienates people. Since social media is all about relationship and human connectivity, you need to be genuine so that people have something to connect with. Otherwise, you won’t attract many new clients or retain old ones.

Vibrant discussion in the Tech4Africa session crowdsourced the following best practices for companies wanting to be in the social media space (with thanks to Andy Hadfield on stage):

1) Listen first.
2) Don’t have shit products.
3) Focus on – Content. Collaboration. Community.
4) You can’t win every battle. Shake off the failures and learn from them.
5) Understand content, conversations, campaigns.
6) Understand your customers. Some want to buy. Some want to complain.
Some want to engage.

People have, rather obviously, been communicating since the beginning of time. We have given it a new name because we’ve gotten excited about how technology crosses old boundaries and allows us to talk to anyone, anywhere, anytime (provided they’re in the same online community that is).
The only new thing about communication is the technology involved.

Social media is about relationship, about people, about community. Online communities using social media to engage are just doing what humans have been doing for years – forming bonds with one another. The technology itself is almost irrelevant. It’s about how we talk to each other. “Social media just allows people to do what they would have done in the stone age if they had the Internet” (@afairweather).

For brands trying to work in this space they need to constantly remind themselves that social media is about people and about building relationship. That means portraying themselves as a human, not as a marketing brand.

Tips for how to behave online that came from the discussions:

* Be who you are.
* You don’t need to invent conversations – make a good product, put it out there and the buzz will happen if people like it.
* Live your brand.
* Don’t make the mistake of using marketing concepts to think about issues that are actually about people.

Rather than feeling forced onto platforms like Twitter and Facebook because “we should be there”, brands should be focusing on good quality content that creates conversation, and that results in a shared sense of community.

Samantha Fleming
http://afrosocialmedia.wordpress.com/
@afrosocialmedia

]]> http://blog.tech4africa.com/content-conversation-community-social-media-is-about-people-2/feed/ 1 The Red Flag is Up, Stop the Race http://blog.tech4africa.com/the-red-flag-is-up-stop-the-race/ Fri, 13 Aug 2010 08:51:54 +0000 http://t4a.feedmybeta.com?p=453 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

Many, if not most, large brands, especially non-consumer brands, should stay the hell away from Twitter and Facebook. In fact, says corporate digital guru Andy Hadfield, even commodity consumer brands like banks and cellphone companies should consider _not_ ‘joining the conversation’ on Facebook or Twitter. Because it’s not really a conversation. Conversations are between a person and a person, not between a person and an abstract organisational construct.

We’re clearly in a trough of disillusionment, those many of us in the social media industry who spent the past few years being very excited about the immense possibilities and unknowable future impact. We’re now stepping back, aghast at the monster we have created that is racing off in lots of directions: many pointless, some actively harmful to the online community we have a loyalty to.

Today, World+Dog is doing social media. It’s not that hard to set up social media sites, and the business of providing ‘social media solutions’ has exploded. R15k to set up a Facebook page for some sucker^h^h^h^h innovative and authentic company.

Those who’ve been doing it for a long time are putting up red flags. How about NOT doing it, they say?

Having a Facebook page is a panacea for nothing, commented Alistair Fairweather from M&G.

The bottom line is that people don’t love brands. They may love the product that a brand produces. They may simply use a brand’s product because the brand hasn’t pissed them off enough yet to move to a competitor.

The nub of the matter for the panel, after half an hour of fairly intense discussion and even argumentative tub-thumping, is that there is a fundamental contradiction that cannot be resolved as long as the marketing department is the start and the end of corporates involvement in social media. Mostly, so-called conversations online have little bearing on the product, on the customer support, on the supply chain, on the real world.

Basically, most of the top social media people in SA are honest, realistic, and well-intentioned. They are struggling to look a customer in the eye, knowing that the company makes a crap product and delivers half-baked service, but that wants to be ‘authentic and engaged’ online.

Social media is about conversations that people honestly care about. No care, no conversation. No honesty, no conversation.

Is this the SA social media industry putting the brakes on the hype, looking to inject some realism before too many brands do too many ill-considered, expensive and futile online campaigns? Before brand managers get so burned that it wreaks major damage the industry that is trying to sell them the snake oil?

Let’s hope so.

Roger Hislop
www.sentientbeing.co.za
@d0dja

]]> Ushahidi: packing a powerful (and honest) punch http://blog.tech4africa.com/ushahidi-packing-a-powerful-and-honest-punch/ Fri, 13 Aug 2010 06:47:54 +0000 http://t4a.feedmybeta.com?p=439 Continue reading ]]> News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 1

Who hasn’t heard about Ushahidi? That was the first question posed by Erik Hersman today. Astoundingly, about 30% of the crowd raised their hands. My first thought was sheer disbelief – They don’t know about Ushahidi? Where have they been?

I raised my eyebrows at Steve Vosloo who said – perhaps they’re mostly commercial companies; that’s why they don’t know anything about this small nonprofit that packs a powerful punch. The great thing is that after today’s session, a whole lot more people now know about Ushahidi – which, when you do learn more about it, is truly an incredible application.

Ushahidi defines itself as a small organization that dislikes hierarchy and being told what they can’t do, they question everything, embrace innovative thinking and take risks boldly. Their guiding values are openness, innovation, community.

When Ushahidi started, it went from concept to launch in a week. After the Kenyan elections on 27th December 2007, violence broke out in Kenyan communities unhappy about election results. A Kenyan blogger wrote “For the reconciliation process to occur at the local level, the truth of what
happened will first have to come out”. And that began a creative process among friends and colleagues that saw the launch of Ushahidi on the 9th January 2008. The Ushahidi Platform allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline.

From their successes, Erik shared some of what they learned in the process of setting it up:

* Keep focused (make ruthless, brutal decisions if you have to)
* Release early
* Do it yourself
* Community = success (if you can’t harness the community you won’t have success)
* Don’t wait for money, just do it

Erik hastened to add – remember that technology is only a tool. Some of Ushahidi’s biggest learning has come from failures – and they are open and willing to share this learning. Often we learn more from other
people’s mistakes than their achievements.

They learned that there’s a difference between building technology, and deploying technology. Experience taught them that building the technology itself is only about 10% of the issue – the other 90% is about building the community and messaging around the technology.

From their failures, they learned the following lessons:
* Own your failures
* Listen
* Fix your mistakes – and quickly
* Think differently but stay true to the spirit of your organization or community.

Erik’s overarching message was to remember these three things:

Technology does help in overcoming inefficiencies, but it takes people to make it happen.
More people need to ask the hard questions that challenge the status quo.
Africans can build world class software and we should expect nothing less.

Ushahidi – if you haven’t heard about it yet, check it out. And watch this space, this is just the beginning of what crowdsourcing information can do in Africa.

Samantha Fleming
http://tech4africa.com/speakers/#erikhersman
@afrosocialmedia

]]> Web 2.0 at Tech4Africa http://blog.tech4africa.com/web-2-0-at-t4a/ Wed, 23 Jun 2010 12:45:29 +0000 http://t4a.feedmybeta.com?p=24 Continue reading ]]> Are you interested in the Web 2.0 and its applications in Africa?

One of the key subjects of Tech4Africa is the social web, on which recognized international and local thinkers will share their knowledge and experiences. The focus will be on the state and potential of Web 2.0 in Africa.

Clay Shirky, one of Tech4Africa’s keynote speakers, talks about the social and economic effects of Internet technologies, while our other keynote speaker, Matt Mullenweg, founding developer of WordPress, certainly has something to say about collaborative platforms and publishing on the Web.

Moreover, leading African thinkers and practitioners will talk on “There’s an elephant in the room. Embracing the new, social web“, “6 Secrets to becoming a jQuery ninja”, “How we redesigned a well known site, and why you need to know“ and “Unobtrusive interfaces with Javascript“. They will take attendees through what Web 2.0 and Social Media means for business and consumers, and what to do about it in Africa. More on them on the Speakers’ list.

Apart from Social Media and Web 2.0, many other relevant areas will be covered at Tech4Africa, like emerging technologies; mobile, wireless and cloud computing; entrepreneurship; search and marketing. Attendees will get a global perspective on the present and future of the technology in Africa. Check out our schedule to find talks interesting to you.

To complete the event, Tech4Africa offers two full days of workshops and will be hosting Seedcamp, a micro seed fund to invest in startup companies, for the first time in Africa.

You can take advantage of a few options to sign up, from discounted tickets for early birds, to participating in draws for free tickets.

Hurry up and register now!

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