Eight local technology start-ups have been offered a unique opportunity to pitch their business ideas to delegates, potential investors and media at this year’s Tech4Africa conference, taking place at The Forum in Bryanston, Johannesburg on 27 and 28 October.

This platform has been created by virtue of Samsung Ignite, an initiative that aims to showcase and foster local technology development, and which has been made possible by Samsung Apps store, in association with Tech4Africa. In the words of Gareth Knight, our founder and MD, “this platform allows local technology innovators to showcase their ideas to a broad audience, potential investors and technology entrepreneurs who have walked this path before”.

Tech4Africa’s primary aim is to promote and inspire local mobile and web innovators, entrepreneurs and developers by inviting global leaders in the sector to share their knowledge and insight with an audience from across the continent. The Samsung Ignite programme is an integral part of the overall conference’s vision that it is hoped will provide the spark that the eight start-ups need to take the next step in their development.

The 8 selected startups include:

10Layer: the most feature-complete, competent and customisable open source content management system for serious publishers and media houses.

FeedbackRocket.com: which offers an innovative online solution to obtain useful, insightful and honest feedback.

iSign.pro: that allows users to get legally-binding contracts signed in minutes – legally, cheaper, greener and stored forever, with automatic reminders before renewal/expiry.

Lessfuss: is an affordable South African personal assistant service that helps you save time and get things done for as little as R30/task.

Mobiflock: is a product range that consists of a parental control service, a personal smartphone tracker, and a corporate smartphone manager.

Plot my Ride: is a social networking service for the cycling community that offers an easy and real-time means of capturing, displaying, saving and sharing a cyclist’s riding activity.

Real Time Wine: captures the supermarket wine-buying audience and empowers them to discover, review, engage with and buy wine using smartphone apps, game mechanics & barcode scanning.

SnapBill: is an automated billing system that allows users to easily sell their services online.

“We are very passionate about the African market and encouraged by the innovations emerging from the continent, so it’s a natural fit for us to partner with Tech4Africa to present this stage for innovators to showcase their products,” says Brett Loubser, B2C Apps Development Lead at Samsung. “We intend using this partnership to help create a wider network of local developers, reward African innovation in the mobile tech and app space and promote the Samsung Apps Store as an alternative channel for smartphone developers”. Loubser added: “A key outcome of our participation as the Ignite partner is to engage South African developers and therefore we have made available a number of discounted tickets to facilitate their involvement at this year’s conference.”

The Samsung Ignite participants will each be afforded five minutes to showcase their products in the main auditorium at the end of the first day of the conference. A panel of judges has been gathered to adjudicate and the winning startup will be announced on the second day of the event, and be given the opportunity to present their start-up to the entire Tech4Africa audience. The winner will also receive the latest Samsung mobile devices and valuable exposure and profiling through the Tech4Africa website.