Toothbrush vs mobile: how much do you know about your mobile audience?

You audience is mobile but do you really know them?
What they do, what they like, what they think, what they spend money on?

Two weeks before the Johannesburg event my company On Device Research will survey 1000 mobile internet users in South Africa, Kenya and Nigeria for a super fresh snapshot of the market. The presentation will share the trends, key findings, and full report will be published afterwards.

Who is this for? If you’re building mobile services or targeting audiences on mobile then it’s for you.

Alistair Hill
Alistair Hill is the co-founder of On Device Research, a global mobile panel and research company. On Device Research uses the mobile internet to access consumer opinions and has successfully conducted over 19 million mobile surveys in 72 countries. Previously Alistair was lead mobile analyst at comScore and one of the first employees of M:Metrics (prior to its $50m sale to comScore). Alistair has held a variety of roles including business development, client services and product management and is a regularly speaker on mobile consumer behaviour and mobile research. Prior to comScore, he worked at IHS Global Insight’s emerging markets mobile practice and at the Financial Times.

Mobile applications for everyone, giving power to the powerless – Tech4Africa 2011

Constrain breeds innovation – Gustav Praekelt and Sebastien Lacour talks about how mobile tools can give business opportunities and give Africans the access to every day services. With over 600 million active mobile connections in Africa, there is no doubt that there is enough reach. Gustav talks about how to measure mobile phone usage and behaviour within Africa so businesses can create models which will help them manufacture specific services that are actually relevant to the customer. Gustav then talks about Ummeli, the mobile portal which helps Africans find social networks and job finders to help them meet new people, learn new things and better themselves so they can find jobs as, the no.1 problem the African youth is facing now is not illness and poverty, but lack of employment.