6 Reasons to attend Tech4Africa

Speakers from: World Wide Creative, Techstars, Sw7, Parcelninja, Discovery Health, PayFast, Microsoft, Junk Mail, Opera, Datawind, Gumtree, SA Florist, Nic Harry, Barclays, Memeburn and Thoughtworks. Covering disruption, eCommerce, IoT / Makers, Leadership, Marketing, Mobile, The Next Billion, Social, Startups, Tech, UX & Women in Tech.

Bigger & Better
This year we have 12 tracks, 4 event days, with 79 excellent speakers in 70 sessions.
Tech4Africa is the largest tech innovation, startup and entrepreneur platform in Africa.

Covering topical, relevant subjects you won’t find in Powerpoint sales pitches
Disruption, eCommerce, IoT / Makers, Leadership, Marketing, Mobile, The Next Billion, Social, Startups, Tech, UX & Women in Tech

Networking on Steroids

We congregate the African tech industry. Expect to meet: marketeers, entrepreneurs, technologists, opinion leaders, business strategists, start­‐ups, educators, corporates, journalists, tweeters, bloggers, developers, VC’s and more. So there is plenty of opportunity for meeting new people.

Skill up, Hack on, Start up, added learning opportunities

On the two days prior to Tech4Africa there will be a Random Hack of Kindness, and the day after Tech4Africa, we’re putting on a Startup Day By Entrepreneurs, for Entrepreneurs.

New location
We’re now in the iconic FNB Stadium, and we love it!

Always fun extra stuff
We are going to race drones in the FNB Stadium!

Lots of networking opportunities before, during and after.
Did we mention lots of FREE coffee?
After-parties both nights.
Over R25k of prizes, lots of tech schwag to take home!

Don’t miss out. Get your tickets now.

Food available on-site
No need to worry about finding local eateries for your breakfast and lunch. We’ll have food available at the venue.

Who goes to Tech4Africa?
Account Manager, Africa correspondent, Blogger, Campaign Manager, CEO, Chairman, Chief Sales and Marketing Office, Co-founder, Communications Officer, COO, CTO, Corporate Communication Specialist, Customer Experience Lead, Developer, Digital Brand Manager, Digital Platforms Manager, Editor-in-chief, Enterprise Architect, Executive Editor, Founder, Group CEO, Group Communications Manager, Hacker, Head of Analytics, Optimisation and Usability, Head of Digital Communications, Head of Digital Media and Marketing, Head of Engage, Head of Optimise, Head of PR and Communications, Head of Social Media, Head of Technical Operations, Head of Technology, Head: Digital Marketing Campaigns, Head: Digital Presence, Head: Product Development & Portals, Managing Director, Managing Editor, Managing Partner, Marketing & Commercial Manager, Marketing & Sales Manager, Marketing Director, Marketing Manager, MD, Online Manager, Operations Manager, Owner, Partner, Product Development Manager, Product Manager, Project Manager, Researcher, Sales Director, Senior Business Analyst, Senior Manager: Strategic Contract R&D, Social media evangelist, Software Engineer, Technology Solutions Manager, Surveys Editor, Systems & Devices Manager, Talent Development, Technical Director, Technical Evangelist, Technology Editor, Technology Strategy, Usability expert, User Interface developer, Writer

Quotes from previous attendees:

@rudshep: Really an awesome day at Tech4Africa conference. This level of energy and optimism I have not seen anywhere else. SA Tech Rocks!
@ShawnGraaff: @Tech4Africa has reached out to over 150 cities, mostly main cities in Africa, this is how you empower and innovate a continent #T4A
@liambeeton: We have come to the end of @Tech4Africa #T4A. I really enjoyed myself, met some great people and am taking so much info away.
@imel: @Tech4Africa great being here, fantastic optimism in the air #t4a
@glenbvuma: Made the right choice by attending @Tech4Africa instead of marching with Malema. Really learning a lot from the guys. #T4A

Don’t miss out. Get your tickets now.

Introducing the Random Hack of Kindness (RHoK)

tl;dr:

We think that Hackathons in Africa are enjoying mixed results:
There are opportunities which are being missed by focusing on the wrong problems.
There are lack of skills around Shipping Product.
There are also skills gaps around determining the business case of projects / problems etc.

There are of course exceptions to this, thankfully (!), but by and large we’re thinking that by focusing on workplace relevant skills, and problems which can product viable businesses, a Hackathon could have more long term value to the people who participate.

We don’t think that it’s our place to take sides on specific Technologies, and we don’t really want to replicate what other people are already doing.

Which is why the Tech4Africa Hackathons moving forward will do 4 things only:

  1. Focus on one utility problem which is local & relevant
  2. Include collaboration technology and business case skills transfer for everyone
  3. Focus on User Experience – this is the key driver for adoption and is largely ignored
  4. Result in Shipping an MVP Proof of Concept

Background:

Maslow's Heirarchy of Needs
Maslow’s Heirarchy of Needs
Internet Heirarchy
Internet Heirarchy

We’ve spent a lot of time thinking about what the opportunities are in Africa right now, and what’s clear is that it’s not going to play out the same way it has in the “developed” world until now.  The reason is that when you look at the building blocks of the internet, there are clear un-met challenges which make those opportunities both different and harder.

When you dissect the landscape using Maslow as your reference point, and then you overlay that with the mobile market data, we think that the major differentiation will be:

  1. most everything is going to happen on a mobile device rather than on a desktop PC;
  2. whilst the rest of the “developed” world is focusing on top of the pyramid problems around self-actualisation, creativity, problem solving, authenticity and spontaneity (as memes for products), the African market still has pretty much all the layers of the pyramid left as opportunities, with the bottom of the pyramid still largely untapped.

When you dissect the opportunities at the bottom of the pyramid, you’ll find that they are primarily “utility” problems which exist in the lives of people everywhere, every day, in all markets.

For example: most diagrams will show “internet” or “wifi” as the base of the pyramid, and as such is probably the biggest opportunity (which is why the Telcos are so dominant in people’s lives).

Maslow in the Internet Age.
Maslow in the Internet Age.

So this is what has led to our mantra of:

Want to build big tech product for Africa?

  1. Focus on product with daily value for user. This is the utility & viability part.
  2. Mobile first. This is the market demographic & adoption part.
  3. Make it easy to share. This is the common sense part.
  4. Make sure cash-flow has you in it. This is the “Don’t waste your time” part.

So, when you unpack this, we see examples (these are simple ones) coming out of:

  • Education: I want to add to or complete my education
  • Transport: I want to be somewhere on time / I need to inform my employer / I need a lift
  • Utilities: I want water / gas / electricity / housing
  • Personal finance: I want to make a payment / I want to send money to my family who live far away
  • Employment: I want to work to earn an income / I have jobs to offer
  • Information: I want to know what is going on around me
  • Family: Where are my family? Are they safe?

When applied to communities and devices (Internet of Things), some examples could be around:

  • Medical devices which are designed for low-resource hospitals
  • Infant phototherapy / General health issues
  • Smoke alerts
  • Air quality
  • Using 3G to connect communities and make them aware (using something like BRCK – https://www.brck.com/)
  • Tablet devices pre-configured for education and learning
  • Community security via drones
  • Smart metering applications (eg: energy usage)
  • Community / family communication (single button modes, not Group chat)

So we’re not going to be encouraging an “Uber / Facebook / LinkedIn / Buzzfeed / Slack etc for Africa” – what’s the point?

Solutions:

Maslow's Heirarchy of Software Development
Maslow’s Heirarchy of Software Development

So, instead of following the usual Hackathon experience you can find anywhere, our approach moving forward will be different:

  1. We’re going to give clear direction on a product that could become a business.
  2. The RHOK will focus on problems which occur in everyday life (this is where the business value is).
  3. It will solve something which will mean people will talk about it (because it has given them value).
  4. There will be a reasonable vision of adding transactions for cash flow, although this won’t be the focus for the RHOK itself.
  5. Everyone will work together as a team.
  6. The development focus will be on executing for mobile devices.
  7. We WILL ship an MVP product in 2 days.
  8. All skills learnt over the two days will transfer to the workplace.

And instead of focussing on the usual set of development skills (or taking sides on what stack to focus on), we’re going to focus on skills which enable collaboration in teams and shipping code and realising something beyond the Hackathon:

  • GIT (source control)
  • Continuous Integration (CI – easy stress free deployments)
  • App architecture (essential for teamwork)
  • App business case (just, essential)

We’ve engaged with Microsoft who have the vision to believe in what we’re doing, and they are going to help with:

  • Cloud servers on  Azure – The machines will be small but adequate, and limited to the Hackathons.
  • Cloud training help, eg: how to build machines running Linux/Win/MySQL,IoT, etc on Azure.
  • Free online training via Microsoft Virtual Academy.

Execution:

For anyone attending, this is roughly what to expect:

  • We will announce the problem / focus area of the Hackathon
  • This will more than likely be a single page, Minimum Viable Product (MVP) approach
  • Explain what viable use & business cases mean
  • Group everyone into teams of logical skill sets
  • Go through application architecture & needs
  • Assign responsibilities
  • Push first code to Github
  • Setup servers to push & pull code
  • Review progress every 3 to 4 hours
  • Setup a booth to record teamwork & results for everyone to see

And the rewards will be:

  1. At the RHoK:
    1. Learn new skills
    2. Learn how to ship  a product in 2 days
    3. Meet new people
  2. Present at Tech4Africa Day 2
  3. From Microsoft:
    1. BizSpark / Azure offers
    2. Demo of Azure Cloud setup for learning
    3. Small Azure instances to attendees who participate in the RHOK.
    4. Free training vouchers for their Virtual Training Academy

Summary:

We’re really excited by what this will produce, and we’re looking forward to rolling this out across all of the cities we go to.  See you there!

Getting ready for Tech4Africa tomorrow

Email sent to delegates today, applies to everyone at all Tech4Africa events!

Hi All,

Just a quick note to remind you of a few things for Tech4Africa.

To get the most out of Tech4Africa, you should be doing the following:

  1. ​Arrive early so you miss traffic, and you get parking​
  2. Bring a power supply for your laptop
  3. Bring a 3G dongle, just in case (Always Be Prepared, Scouts motto!)​
  4. Bring business cards so you can network
  5. Bring a notepad​ & pen for notes​, you’ll get distracted by typing something whilst listening to talks
    ​, and it’s easier to walk & write​!
  6. Create an account & setup your own custom schedule:
    http://jhb2014.tech4africa.com/signup
  7. ​Make sure you know where the rooms are for the talks you want to go to​
  8. Don’t treat it as an easy day out of the office – come prepared to learn and be inspired
  9. ​Bring an open mind​
  10. ​Go to sessions which are out of your comfort zones
  11. ​Sit next to people you don’t know, introduce yourself, say hello!
  12. Have fun!!!​

If you are a speaker:

  1. Make sure you are tweeting about your talk from now until you do it!​
  2. Make sure your talk title is exciting and engaging
  3. ​Make sure your description is accurate​
  4. Make sure you have a picture setup in the schedule
  5. Make sure you post your slide deck online, and tell people so they can download it
  6. Make sure you bring business cards to hand out afterwards
  7. Make sure you arrive at least 30 mins before, and that your presentation is ready to go. There will be music between sessions, so we’re not waiting for anyone if they run late in their session.
  8. Make sure your slides are NOT Death By PowerPoint – if they are, it’s your fault if people walk out of your talk due to boredom
  9. Have fun!!

If you do all of that, it will be awesome!!
​And that’s about it 😉

See you all tomorrow,
Team Tech4Africa​

Toothbrush vs mobile: how much do you know about your mobile audience?

You audience is mobile but do you really know them?
What they do, what they like, what they think, what they spend money on?

Two weeks before the Johannesburg event my company On Device Research will survey 1000 mobile internet users in South Africa, Kenya and Nigeria for a super fresh snapshot of the market. The presentation will share the trends, key findings, and full report will be published afterwards.

Who is this for? If you’re building mobile services or targeting audiences on mobile then it’s for you.

Alistair Hill
Alistair Hill is the co-founder of On Device Research, a global mobile panel and research company. On Device Research uses the mobile internet to access consumer opinions and has successfully conducted over 19 million mobile surveys in 72 countries. Previously Alistair was lead mobile analyst at comScore and one of the first employees of M:Metrics (prior to its $50m sale to comScore). Alistair has held a variety of roles including business development, client services and product management and is a regularly speaker on mobile consumer behaviour and mobile research. Prior to comScore, he worked at IHS Global Insight’s emerging markets mobile practice and at the Financial Times.

Taking a leap of faith – Elan Lohmann – Tech4Africa 2014

Elan Lohmann quit his corporate job and set out to change the lives of 100 000 people two years ago. He has grown the SleekGeek social health and fitness community from 10 to 25000 members to date, and is well on track to achieving his goal. He will be sharing his personal story with the Tech4Africa audience, he says.

“I’m going to be telling the story of how I built this brand using digital platforms with no real budget, doing it from my bedroom and creating something from nothing. In that there’s the story of a whole bunch of people whose lives are affected – as well as the story of my life transitioning from a corporate to being an entrepreneur.

“I’m going to be talking about authenticity and the importance of it in the social media space,” he conitnues. “I’m also going to talk about what real community is. We use the term quite loosely. People also use the word ‘value’ for the customer like its jargon but I really believe the secret is giving people what they want and what they need.”

In amongst that, he adds, he’ll be talking about intent and social entrepreneurship – and how your intent is linked to your results.

Lohman has been off the corporate speaking circuit for a while, he says, and was invited to speak at Tech4Africa by founder Gareth Knight – Lohman inspired him to lose a lot of weight and he decided Lohman’s story needed some airtime.

“I’m not giving people a social media lesson,” Lohman adds, “all I can say is what I did and why I think it worked and people can take from that whatever they will.”

Celebrating failure – Andy Hadfield – Tech4Africa 2014

Hadfield is presenting the lessons he learnt as a failed startup at Tech4Africa CT and Jhb this year. Says Hadfield: “Gareth Knight and I are continuing a little tradition that started at the last Tech4Africa… #FailCon. Trying to change that stigma that the South African startup scene has around failure. Like it or not, failure is a part of startup culture. Everyone forgets that 95% of these things fail. And yet we tend to hide failure instead of celebrating what we’ve learned. With the closure of Real Time Wine and the publishing of a certain blog post that did the rounds, I’ve unwittingly become the poster boy for startup failure! A moniker I’m happy to wear for a little bit, hopefully not forever…

“The point is, both Gareth and I are happy to share our failures – if it helps others succeed. Our industry could do with some more sharing. This will be a brutally honest fireside chat about the realities of startup life. Come and ask anything you ever wanted to ask about the messy behind-the-scenes nature of a tech startup. Hopefully between the tears, scars and cashflow issues, there’s enough in there to inspire more people to go out and start something.”

Hadfield has spoken at almost every Tech4Africa since its inception. “I’m a huge supporter and glad to help out any way I can,” he says. “This is OUR SXSW-in-the-making. Be there or be [ ].”

If you’re a first timer Hadfield has some advice for you: “As with any conference, it’s always more about the people than it is the content. In terms of content, pick topics to attend that are WAY outside of your comfort zone. That way, you’ll learn something. In terms of people, don’t be scared to say hi. Scan the # for interesting comments. Buy people coffee (it’s free after all). Say hi.”