Mobile / Research Top 10

What you need to know in the world of mobile trends

November 2014

#1 Mobile Is Eating The World

There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry. – Benedict Evans

#2 Global smartphone penetration 2014

“What’s the smartphone penetration in…?” is one of the most frequently asked question by our clients. Here’s the data for 47 countries (Singapore wins, by the way).

#3 Alibaba smashes China’s Single’s Day record with $9.3B Sales

Up from $5.75 last year and 42.6% of sales came from customers using mobile devices. For the uninitiated – Alibaba is Chinese Amazon on steroids, Single’s Day is China’s largest online shopping festival.

#4 Getting In on the Emerging Markets Smartphone Boom

Suhair Khan works at Google and spends most of her time focusing on trends in emerging markets – her observations and recommendations are bang on.

#5 The Fall 2014 GRIT report

Market research industry trends mapped, again. We’re thrilled to see that mobile research has firmly established its position but there are plenty of challenges ahead.

#6 Google Consumer Barometer

The Consumer Barometer helps you understand how people use the internet across the world – data from Q1 this year from over 45 markets. All free to explore and play around with.
Bonus link: Mobile-first is not a future trend in Asia, it’s here now

#7 An #MRX Hallowe’en Parade

Leave it to Tom Ewing to cram ghosts, zombies, Dracula and a mummy into an article about market research. It’s a tongue-in-cheek take on the monsters in the market research industry with plenty of painful truth in every sentence.

#8 Impact of the mobile internet in Africa

Mobile internet is having a massive positive influence on the lives of ordinary Africans – education, health, communications – no aspect of life is left unchanged as masses come online for the first time ever.

#9 Advertisers Are Moving Hundreds of Millions Of $ Away From TV

TV ad dollars are down, not much, but down, and the money is moving to digital, perhaps some to multiscreen around hit shows.

#10 Mobile is changing shopping decisions in the Middle East

Sky high smartphone penetration meets the super mall culture, at least in Saudi Arabia and UAE. Mobile is changing shopping decisions but also offers a new way to (re)capture people in shopping centres.

What’s the most insightful opinion piece or useful resource that you’ve seen this month?

Siim @ On Device