Advice for entrepreneurs

News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

Marcel Klaassen, from FNB, in his opening remarks of Day 2, gave participants at Tech4Africa four crucial pieces of advice for new entrepreneurs in South Africa:

1) “Smurf it up” – Focus on your passion! Because of the way the world has flattened, you can do what you’re passionate about. You’ll probably find an audience for it, and you’ll probably be able to monetise it.

2) Appreciate business fundamentals but don’t be restricted by them. Embrace the business model, but keep it simple.

3) Be patient. Inevitably you are the curve. Not just ahead of the curve, you are creating a completely new curve. Decide where you are in the cycle. Are you the bus? Or are you the person helping people onto the bus?

4) Quote from Adrian Gore (Founder of Discovery). Being an entrepreneur is like jumping out of an aeroplane with a box of silkworms instead of a parachute, and praying that they are overachieving silkworms!

Samantha Fleming
http://afrosocialmedia.wordpress.com/
@afrosocialmedia

Tech4Africa 2010 begins: The Fifth Estate, WiFi and VOIP

News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 1

Tech4Africa 2010, the most anticipated event on the South African tech calendar, officially kicked off this morning. The brainchild of Gareth Knight, the event aims to bring the global giants and South African minds together to discuss the possibilities of human enabled technology and communications.

With international speakers like Clay Shirky, Leila Chirayath Janah and Dustin Diaz, supported by local minds like Alistair Fairweather, Rob Stokes and Barbara Mallinson (and too many more to mention), the conference promises to be, well, rad.

The proceedings were kicked off by Internet Solutions CEO; Derek Wilcocks. He spoke about cloud computing and the impact that the internet is having on our society today, describing the internet as The Fifth Estate. According to Wilcocks, the internet is a ‘power block in society, a force that can determine our society and communications’. He spoke of global corporations who are using the internet and social media to open communication channels, perform market research, develop brand advocates and increase customer service efficiency, but cautioned us that as powerful as the internet is, employees with the most cohesive face to face networks are up to 23% more productive than their digitally networked counterparts.

Wilcocks reminds us that non verbal communication dominates our lives as we live in an increasingly digital world, but ideally, real words smiles and handshakes should complement, expand and enrich our digital lives.

The second speaker in the Business Stream was Justin Spratt, who spoke on ‘Circumventing Monopolies with VOIP and Wireless’. Justin is the SA geek space’s favorite Australian, who heads up the WIFI and VOIP division at Internet Solutions.

According to Spratt, approximately 70% of phone calls originate from within buildings, so by implementing VOIP networks on fixed and mobile phones, we can save up to 30% of telephony costs, no mean feat on a continent where the consumer and business are being choked by high costs and low availability.

With his customary style, Spratt told us that “With all due respect to King Jobs, the mobile operating system currently sucks”.
Spratt predicted that by the end of 2011, BlackBerry sales will be in decline, due to the fact that the customer is not at the centre of their development and mobile architecture like Android will overtake iPhone and BlackBerry due to the open nature of the Google platform. IS are only developing their VOIP service for mobile software that they deem has a future, namely Symbian, Android and iPhone (only because you simply can’t ignore the iPhone).

IS aims to install their WIFI hotspots in every major centre, airport and corporate so they can ‘get into our spaces and save us money’ by automatically picking up that you are in the hotspot and routing you onto the network.

Spratt concluded that the key learnings from the IS VOIP project were not groundbreaking technologies but good usability, the ability to adapt and passion for your team, your project and your product.

Heidi Schneigansz
http://snowgoose.co.za
@snowgoosesa

Last but not least…

A few last things about the conference, before things become totally manic.

We’ve got around 65 speakers over 2 days. I’m really excited about the depth of knowledge and experience that folks like Andy Budd (Clearleft), Alex Hunter, Erin Caton (Apple), Joe Stump (SimpleGeo), Jonathan Snook (Yahoo!) and Dustin Diaz (Twitter), will bring to Tech4Africa. These guys are really amazing at what they do, and are also awesome people, so anyone at the conference is in for a treat. Take 5 minutes to checkout the full line-up if you haven’t done so.

I think you’ll agree it’s a great line-up, which represents a good mix of business and technical people, and offers great content to delegates. More than anything, this is a first in Africa, and it’s largely down to your willingness to be a part of it. For that, I thank you. I hope you can spend the two days of the conference learning, absorbing, and enjoying. There is a team of 19 full time people working on Tech4Africa, to make it the event we’d all want to go to.

We’re now working pretty much 24/7 to make this event something that we would aspire to attend.
I’m not saying that lightly. Like you, I’ve been to my fair share of conferences, and in general I find most of them bland and uninteresting, with too many exhibitors.
So, I’ve tried really hard to make this one the conference that I would want to go to. My litmus test is: would I spend my hard earned cash and go to Tech4Africa? Would my friends do the same? I’m happy to say that right now the answer is yes, and I hope that once you’re there and you’ve experienced it for yourselves, the hard work and attention to detail will be apparent, and you’ll feel the same way. Ultimately though, all we can do is provide the right environment for the speakers to shine.

The focus is on interaction, discussion, engagement, debate and learning. The focus is on you.
Unlike a lot of conferences where you go listen to someone stand behind a lectern and run through powerpoint slides, essentially giving a lecture, we’re creating an environment where everyone will either be standing, or sitting on a couch with a bunch of other people. Our focus is 100% around delegate value, and this comes through real discussion and if needs be real arguments. It also comes through the audience feeling like they’re there being engaged with, and not lectured in a one-way environment.

As a quick reminder, online registration and payment for conference tickets closes at 1pm on Tues 10th August. If you would like to register after that, then please do so on site. Registration will be open at the venue from 1pm on the 11th of August (badge collection and/or registration). Please note that we will not accept cash, and that when the venue is full, we’ll have to turn people away. For conference registrations go here.

There is a conference “after party”, which will be on Friday night (August 13th), so please book that in your calendars, get the babysitters in, bring your significant other, and join us for some fun! RSVP on the event’s Facebook page.

And lastly, expect the “unconference”: don’t wear ties, don’t wear suits, bring your sense of humour, and enjoy yourself!

It’s going to be an awesome event, and I can’t wait to see you there 😉

Regards,
Gareth Knight

Tech4Africa organizer
MD, Technovated

SeedCamp selects top African startups

Seedcamp, a European micro seed fund that invests in early stage startup companies, has selected 10 South African technology startups to possibly attend the Seedcamp Week programme held in September in London, UK, where they will be in line for a potential €50,000 investment.

Seedcamp, in conjunction with the Tech4Africa conference, recently put out a call for applications for funding and received over 40 applications from technology startups across South Africa. The 10 selected African entrepreneurs will have a rare opportunity to pitch their businesses at a group of people connected to powerful investors, mentors and startups throughout EMEA, with one team being chosen to take part in Seedcamp Week in London.

Seedcamp offers standard investments of €30,000-50,000 to selected companies and connects next generation developers and entrepreneurs from a network of over 400 top-tier industry mentors.

The 10 selected startups include:
10Layer: The most feature-complete, competent and customisable open source content management system for serious publishers and media houses.

Cobi interactive: An incubator for developing mobile software ideas. Cobi focuses on investing in areas with varying degrees of risk – contract mobile software development, partnerships and their own products.

Cognician: The original thinking guide. A software application that automates complex intellectual tasks by asking you a range of intelligent, thought-provoking questions.

Cred: A micropayments and subscriptions service that allows you to monetise your text, audio or video content. The Cred API can be deployed with any content management system and allows for the purchase and redemption of Cred at content partners.

Feeperfect: Permitting any user to find the mobile contact number of anyone registered on iYam.mobi, using either SMS or the web. Feeperfect are building, and permitting anyone to build, quality SMS services people are willing to pay for.

FloCash: The first cross border Pan African payment network offering basic financial services to the un-banked masses, the platform of choice for facilitating e-commerce and drive the exchange of ideas, people and services between nations.

GetaGreatBoss: We enable great managers to showcase their management strength in order to attract talent and boost their own careers.

Obami: A web-based communication and collaboration platform that’s been developed for use within, and between schools. Obami ensures a safe environment for kids to interact with each other and the adults in their lives. Obami, which is free to schools, believes that helping to expand school life beyond the boundaries of the classroom wall will have a significant impact on Africa’s future.

iSigned.com: Offers secure, permanent online storage, management and sharing for legal & other important documents. Individuals & businesses can use iSigned to store wills, legal agreements, investment records, etc and share them with other parties securely.

Thisarmy: Builds clean, simple & fun web apps.

Twangoo: South Africa’s premier group buying club uses the power of the web to create a platform for its members to access exclusive deals at restaurants, spas, lessons, sports facilities, events etc.

Gareth Knight, managing director at Technovated, the company behind Tech4Africa, says: “It seems that for a long while the disconnect between entrepreneurs, angel-funders, early stage funders and established institutional funders, was a chasm too far to cross. I’m delighted that SeedCamp has come to Africa, to address that issue and create a more aspirational and conducive environment for startups and entrepreneurs. The response and quality of applications has been superb and it’s great to see these companies with disruptive ideas coming out of the woodwork. I hope to see them in London soon!”

Seedcamp is running in conjunction with Tech4Africa, a conference that runs from 12-13 August 2010 at The Forum in Bryanston. The event is targeted at business professionals and technologists from businesses of all sizes, from entrepreneurs and start-up owners through to professionals working at large organisations.

A stellar line-up of international speakers – including speakers from Twitter, Mozilla and Yahoo! – will be presenting at the conference. Clay Shirky – one of the world’s leading thinkers and writers on the social and economic effects of Internet technologies – will be a keynote speaker. More details are available at http://tech4africa.com.

Seedcamp to jump-start African tech entrepreneurs

Seedcamp, a European micro seed fund that invests in early stage startup companies, will be attending the Tech4Africa conference in August this year to identify African startups for potential investment and an opportunity to attend the Seedcamp Week programme held in September in London, UK. This marks the first time that a Mini Seedcamp programme will be hosted in Africa.

A few selected African entrepreneurs will have a rare opportunity to pitch their businesses at a group of people connected to powerful investors, mentors and startups throughout EMEA, with one team being chosen to take part in Seedcamp Week, where its founders will gain exposure to investors and world-class mentors.

Seedcamp is a programme created to jumpstart the entrepreneurial community in Europe, Middle East and Africa by connecting next generation developers and entrepreneurs from a network of over 400 top-tier industry mentors.

It acts as a micro seed fund to invest in startup companies, offering standard investments of €30,000-50,000 to selected companies. The initiative’s flagship event, Seedcamp Week, takes place in London in September every year, and it is here where beneficiaries for the post-3 month programme are chosen.

Following Seedcamp Week, the companies who receive investment stay in London for three months to grow and develop their company, building key and lasting business relationships along the way to help them sustain a viable business.

Reshma Sohoni, CEO at Seedcamp, said about the upcoming event: “We want to provide a catalyst for the next generation of African entrepreneurs and help them take risks, think big, and succeed. Our programme provides entrepreneurs with access to seed funding but also more importantly, gives them exposure to the collective experience of people who can help them to build successful businesses.”

Or as Gareth Knight, managing director at Technovated, the company that is organising Tech4Africa, put it: “In addition to a direct route to seed and venture capital, companies that participate in Seedcamp get enormous validation and access to a world-class network of advisors that help them with every aspect of their businesses”.

Applications open on the 5th July, and close on the 23rd July. Judging will then take place, with teams notified around 2-6th August. Places will be limited to 10 startups. African entrepreneurs that want to apply for the Mini Seedcamp Africa programme will be able to do it through the Tech4Africa Seedcamp page.

The successful applicants will have opportunities to interact with Seedcamp mentors and to present their businesses to Seedcamp. A committee may choose one startup to attend Seedcamp Week in London.