Tag: startups

Day 2 opinions – Clarity seems key

News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

Day 2 of the Tech4Africa conference showed a much more relaxed atmosphere shown very evidently in the casual attire of the attendees. It was started off with a great introduction by Marcel Klaasen re-iterating FNB’s commitment to startups and a couple of his view on the state of entrepreneurship in SA.

Soon to follow was a very informal and highly interactive session on Social Media. With the panel all dispising the title of Social Media Guru’s I could help but notice that they all are about as close as you could get… maybe their definition was skewed, but they all seemed to fit the mould of being able to effectively use Social Media to enhance a companies brand – IMHO I don’t know what else would constitute a guru. The topic tended to sit quite heavily in the philosophical side of the media and less on the local case studies. This could this be to the distinct lack of local case studies (Outside of Cell C) but an interesting angle would have been what types of Social Media wold work for different companies? There definitely seemed to be a heavy focus on Twitter and Facebook, but what of Youtube of Flickr?

At the end of the day, the “success” of your social media campaign depends more on the quality of your product and how honest you are with your customers. Apple was highlighted for various reasons, but I think that the case highlights a very interesting point on how to maximise on social media by not interacting. I would have loved to see this discussion between the panel and the audience continue for about 3 hours, just to see what path it would follow and where it would polarize. This method my produce more concrete outcomes and more clearly highlight the relevant points.

The second talk was very different but just as interesting as the panel had taken a well known site and redesigned it. They led us through the very interesting process resulting in a much more effective site layout and flow. Although it was a great concept and they will give the content generated to Payfine.co.za to use as they will, it could have been taken a little further. Possibly with a bidding process by companies and the final product being sold to the company of choice with some of the funds going into sponsorship for the event. it could add a whole new level of hype.

Find here the slides of the presentation “How we redesigned PayFine.co.za, and why you need to know”.

Traditional media as a hotly contested topic was an interesting talk. Mostly due to the lack of continuity in definitions for the terms, with few points that they did agree on Bing that journalism is not only writing. It is all the background research and reporting that goes on. The Traditional Media model of finding a way to make revenue from any means possible and use that revenue to fund the journalism side. Apparently tablets will save Traditional Media by providing a more sexy, appealing way for us to receive verified news.

With a keynote by Clay Shirky to follow and then the afternoon session on entrepreneurship, startups and funding I’m really looking forward to what the last quarter of T4A 2010 has to offer.

Roger Norton
www.rogernorton.net
@rogernort

Advice for entrepreneurs

News from the conference room: this is a series of blog posts in which blogging experts briefly review key Tech4Africa 2010 talks and panels from Day 1 and 2.

Day 2

Marcel Klaassen, from FNB, in his opening remarks of Day 2, gave participants at Tech4Africa four crucial pieces of advice for new entrepreneurs in South Africa:

1) “Smurf it up” – Focus on your passion! Because of the way the world has flattened, you can do what you’re passionate about. You’ll probably find an audience for it, and you’ll probably be able to monetise it.

2) Appreciate business fundamentals but don’t be restricted by them. Embrace the business model, but keep it simple.

3) Be patient. Inevitably you are the curve. Not just ahead of the curve, you are creating a completely new curve. Decide where you are in the cycle. Are you the bus? Or are you the person helping people onto the bus?

4) Quote from Adrian Gore (Founder of Discovery). Being an entrepreneur is like jumping out of an aeroplane with a box of silkworms instead of a parachute, and praying that they are overachieving silkworms!

Samantha Fleming
http://afrosocialmedia.wordpress.com/
@afrosocialmedia

SeedCamp selects top African startups

Seedcamp, a European micro seed fund that invests in early stage startup companies, has selected 10 South African technology startups to possibly attend the Seedcamp Week programme held in September in London, UK, where they will be in line for a potential €50,000 investment.

Seedcamp, in conjunction with the Tech4Africa conference, recently put out a call for applications for funding and received over 40 applications from technology startups across South Africa. The 10 selected African entrepreneurs will have a rare opportunity to pitch their businesses at a group of people connected to powerful investors, mentors and startups throughout EMEA, with one team being chosen to take part in Seedcamp Week in London.

Seedcamp offers standard investments of €30,000-50,000 to selected companies and connects next generation developers and entrepreneurs from a network of over 400 top-tier industry mentors.

The 10 selected startups include:
10Layer: The most feature-complete, competent and customisable open source content management system for serious publishers and media houses.

Cobi interactive: An incubator for developing mobile software ideas. Cobi focuses on investing in areas with varying degrees of risk – contract mobile software development, partnerships and their own products.

Cognician: The original thinking guide. A software application that automates complex intellectual tasks by asking you a range of intelligent, thought-provoking questions.

Cred: A micropayments and subscriptions service that allows you to monetise your text, audio or video content. The Cred API can be deployed with any content management system and allows for the purchase and redemption of Cred at content partners.

Feeperfect: Permitting any user to find the mobile contact number of anyone registered on iYam.mobi, using either SMS or the web. Feeperfect are building, and permitting anyone to build, quality SMS services people are willing to pay for.

FloCash: The first cross border Pan African payment network offering basic financial services to the un-banked masses, the platform of choice for facilitating e-commerce and drive the exchange of ideas, people and services between nations.

GetaGreatBoss: We enable great managers to showcase their management strength in order to attract talent and boost their own careers.

Obami: A web-based communication and collaboration platform that’s been developed for use within, and between schools. Obami ensures a safe environment for kids to interact with each other and the adults in their lives. Obami, which is free to schools, believes that helping to expand school life beyond the boundaries of the classroom wall will have a significant impact on Africa’s future.

iSigned.com: Offers secure, permanent online storage, management and sharing for legal & other important documents. Individuals & businesses can use iSigned to store wills, legal agreements, investment records, etc and share them with other parties securely.

Thisarmy: Builds clean, simple & fun web apps.

Twangoo: South Africa’s premier group buying club uses the power of the web to create a platform for its members to access exclusive deals at restaurants, spas, lessons, sports facilities, events etc.

Gareth Knight, managing director at Technovated, the company behind Tech4Africa, says: “It seems that for a long while the disconnect between entrepreneurs, angel-funders, early stage funders and established institutional funders, was a chasm too far to cross. I’m delighted that SeedCamp has come to Africa, to address that issue and create a more aspirational and conducive environment for startups and entrepreneurs. The response and quality of applications has been superb and it’s great to see these companies with disruptive ideas coming out of the woodwork. I hope to see them in London soon!”

Seedcamp is running in conjunction with Tech4Africa, a conference that runs from 12-13 August 2010 at The Forum in Bryanston. The event is targeted at business professionals and technologists from businesses of all sizes, from entrepreneurs and start-up owners through to professionals working at large organisations.

A stellar line-up of international speakers – including speakers from Twitter, Mozilla and Yahoo! – will be presenting at the conference. Clay Shirky – one of the world’s leading thinkers and writers on the social and economic effects of Internet technologies – will be a keynote speaker. More details are available at http://tech4africa.com.

7 reasons why you should attend Tech4Africa

Whether you’re an African business person wanting to understand how the Web 2.0 is relevant to the enterprise, an entrepreneur interested in learning more about venture funding or a technologist wanting to learn from the best technical people around, here is how you can benefit from attending Tech4Africa on August 12 and 13, 2010:

#1 – Get global perspective for the African context

Tech4Africa is the first Web, mobile and emerging technology conference of it’s kind in Africa. It will bring together internationally respected speakers and practitioners who are building the Web and technology as we know it, with leading Africans who are themselves paving the way forward.
Speakers will delve into topics like emerging technologies; Web 2.0; mobile, wireless and cloud computing; entrepreneurship; search and marketing.

#2 – Listen to keynote speakers Clay Shirky and Leila Chirayath Janah

Clay Shirky is an experienced speaker on topics related to the Web, social media and the Internet. Shirky has spoken at events such as TED Global, SXSW, the Web 2.0 expo in New York and San Francisco, SES San Jose, the Adobe Learning Summit, New York Tech Meetup and the Aspen Ideas Festival.

Leila Chirayath Janah is the founder and CEO of Samasource, a social business that connects over 800 women, youth, and refugees living in poverty to digital work. Ms. Janah is a frequent speaker on entrepreneurship, technology, and international development at institutions including MIT, Stanford, and Harvard. Her work has been profiled by CBC, CNN, The New York Times, and The New Scientist, and in 2010, she was named one of Fast Company’s Most Innovative Women in Technology.

#3 – Listen to globally respected subject matter experts

Top international technologists at the conference will be, among others, Dustin Diaz, a user interface engineer at Twitter and author of JavaScript Design Patterns; Joe Stump, the former lead architect of social news Web site Digg and co-founder of SimpleGeo; John Resig, creator of the popular Javascript library jQuery, and a Javascript tool developer for Mozilla; and Jonathan Snook, a web designer and developer at Yahoo!.

#4 – Listen to African speakers that are leading the way

African technologists such as Steve Vosloo, the 21st century learning fellow for the Shuttleworth Foundation; Barbara Mallinson, founder of educational collaboration platform Obami; Agosta Liko, founder of mobile payment service PesaPal; Erik Hersman, the co-founder of open source crisis information site Ushahidi; Andy Hadfield, an expert in the design of web strategies and online communities; and Nii Simmonds, speaker, consultant, and sustainable evangelist on African entrepreneurship, sustainable technology, and African innovation.

These are just a few of the outstanding African speakers who are going to be present at the conference. Check out our website to see all of them.

#5 – Go to workshops where you can dive into detail with industry leaders

Learn from the best at our workshops on August 10 and 11, 2010. Sessions include “A masterclass in Usability and Accessibility”; “A deep dive into Google Analytics and Adwords”; “A Masterclass in Architecting applications and Advanced Javascript” and “Successful digital projects”.

#6 – Technology networking on steroids

Learn, discuss and share experiences and thoughts with the African technology community during the conference and at the cocktail party. Tech4Africa will be a great place to broaden your knowledge and business network. Checkout the companies that have already bought tickets for the conference.

#7 – Be inspired

Our simple goal is that delegates walk away both informed and inspired. Placing greatest emphasis on learning, interaction, engagement and discussion, we want the conference to be a place for new ideas and to encourage people to make and change things.

Seedcamp to jump-start African tech entrepreneurs

Seedcamp, a European micro seed fund that invests in early stage startup companies, will be attending the Tech4Africa conference in August this year to identify African startups for potential investment and an opportunity to attend the Seedcamp Week programme held in September in London, UK. This marks the first time that a Mini Seedcamp programme will be hosted in Africa.

A few selected African entrepreneurs will have a rare opportunity to pitch their businesses at a group of people connected to powerful investors, mentors and startups throughout EMEA, with one team being chosen to take part in Seedcamp Week, where its founders will gain exposure to investors and world-class mentors.

Seedcamp is a programme created to jumpstart the entrepreneurial community in Europe, Middle East and Africa by connecting next generation developers and entrepreneurs from a network of over 400 top-tier industry mentors.

It acts as a micro seed fund to invest in startup companies, offering standard investments of €30,000-50,000 to selected companies. The initiative’s flagship event, Seedcamp Week, takes place in London in September every year, and it is here where beneficiaries for the post-3 month programme are chosen.

Following Seedcamp Week, the companies who receive investment stay in London for three months to grow and develop their company, building key and lasting business relationships along the way to help them sustain a viable business.

Reshma Sohoni, CEO at Seedcamp, said about the upcoming event: “We want to provide a catalyst for the next generation of African entrepreneurs and help them take risks, think big, and succeed. Our programme provides entrepreneurs with access to seed funding but also more importantly, gives them exposure to the collective experience of people who can help them to build successful businesses.”

Or as Gareth Knight, managing director at Technovated, the company that is organising Tech4Africa, put it: “In addition to a direct route to seed and venture capital, companies that participate in Seedcamp get enormous validation and access to a world-class network of advisors that help them with every aspect of their businesses”.

Applications open on the 5th July, and close on the 23rd July. Judging will then take place, with teams notified around 2-6th August. Places will be limited to 10 startups. African entrepreneurs that want to apply for the Mini Seedcamp Africa programme will be able to do it through the Tech4Africa Seedcamp page.

The successful applicants will have opportunities to interact with Seedcamp mentors and to present their businesses to Seedcamp. A committee may choose one startup to attend Seedcamp Week in London.

Tech4Africa lighting the spark of the African Web

While the Web continues to grow apace, new business models disrupt traditional ones, social applications dominate our thinking, investment funds innovation. Africa however remains largely untapped, apart and unspoken for. That doesn’t mean Africa is without talent, opportunity, or influence on the global web.

That is why Tech4Africa comes along to become the first Web, mobile and emerging technology conference of its kind in South Africa, bringing global perspective to the African context. The conference will be taking place in Johannesburg at The Forum on August 12-13, 2010.

Tech4Africa focuses on the role mobile, emerging and Web technologies have to play in Africa. Speakers will delve into the funding landscape in Africa and what cloud computing, Web 2.0, the mobile Internet, and other emerging technologies mean for businesses and society.

The event will bring together internationally respected speakers and practitioners who are building the web and technology as we know it, with leading Africans who are themselves paving the way forward.

The keynote speaker, Clay Shirky, is an experienced speaker on topics related to the Web, social media and the Internet. Shirky has spoken at events such as TED Global, SXSW, the Web 2.0 expo in New York and San Francisco, SES San Jose, the Adobe Learning Summit, New York Tech Meetup and the Aspen Ideas Festival.

Other top technologists at the conference include Dustin Diaz, Joe Stump, and John Resig, among other top-notch technologists and entrepreneurs. Check out the amazing line up of speakers here; there are more to follow.

As such, the conference promises to be a pioneering and intimate affair, congregating digital elite for the first time in Africa.
The focus is on interaction, discussion and sharing with attendees the future of the Web and emerging technology in Africa, and the role Africans can and are playing globally.

Hope to see you there!