You audience is mobile but do you really know them?
What they do, what they like, what they think, what they spend money on?
Two weeks before the Johannesburg event my company On Device Research will survey 1000 mobile internet users in South Africa, Kenya and Nigeria for a super fresh snapshot of the market. The presentation will share the trends, key findings, and full report will be published afterwards.
Who is this for? If you’re building mobile services or targeting audiences on mobile then it’s for you.
Alistair Hill is the co-founder of On Device Research, a global mobile panel and research company. On Device Research uses the mobile internet to access consumer opinions and has successfully conducted over 19 million mobile surveys in 72 countries. Previously Alistair was lead mobile analyst at comScore and one of the first employees of M:Metrics (prior to its $50m sale to comScore). Alistair has held a variety of roles including business development, client services and product management and is a regularly speaker on mobile consumer behaviour and mobile research. Prior to comScore, he worked at IHS Global Insight’s emerging markets mobile practice and at the Financial Times.