Fact: Your brand is key to any successful online business.
Your brand is often associated with the product before the person, and making your brand stand out is of utmost importance in the race to be number one on the web. But how do you do this cost effectively yet with the best results ?
One of the must-attend talks at Tech4Africa will show you how to do this. Titled “Brand Building Online”, Super Digital Ninja, Alex Hunter will show you the key to ensuring your business gets ahead and stays ahead of the pack. Hunter, who previously served as the global Head of Online marketing at The Virgin Group, takes us through his experiencing in taking Virgin America to one of the top brands in the Unites States. He now serves as a brand consultant and micro-venture capital investor to numerous companies around the world, and will be sure to share his do’s and dont’s in the world of online marketing and branding.
Later in the day a panel of South African digital marketing guru’s will be sharing the stage to chat about “Search and the Enterprise”. Panelists will share how to ensure your business is number in the search stakes. The panel includes top online marketing agency, Quirk eMarketing CEO Rob Stokes, as well as Tom Van den Berckt from Cape Town based Clicks2Customers. Completing the panel is Pete Brooke-Sumner who gained a local insight while setting up the local Google office, and now runs the Cape Town office of The Media Image.
South Africa’s marketing maven, Walter Pike, will also share his expertise in a panel discussion “There’s an elephant in the room. Embracing the new, social web”, which takes place earlier in the day on the 13th.
Tech4Africa will also host a full day workshop focused on eMarketing, The workshop, titled “Google University” will be facilitated by Sarah Blake from Quirk eMarketing will show delegates the wonderful world of Google Analytics and Google Adwords. Sarah will take you through how to optimise these tools to gain the best return for your business.
With a lineup like this, you will be sure to walk away from Tech4Africa knowing your online marketing skills will be fully enriched.
Be sure to register for the conference soon, as time, as well as places are running out.