7 reasons why you should attend Tech4Africa

Whether you’re an African business person wanting to understand how the Web 2.0 is relevant to the enterprise, an entrepreneur interested in learning more about venture funding or a technologist wanting to learn from the best technical people around, here is how you can benefit from attending Tech4Africa on August 12 and 13, 2010:

#1 – Get global perspective for the African context

Tech4Africa is the first Web, mobile and emerging technology conference of it’s kind in Africa. It will bring together internationally respected speakers and practitioners who are building the Web and technology as we know it, with leading Africans who are themselves paving the way forward.
Speakers will delve into topics like emerging technologies; Web 2.0; mobile, wireless and cloud computing; entrepreneurship; search and marketing.

#2 – Listen to keynote speakers Clay Shirky and Leila Chirayath Janah

Clay Shirky is an experienced speaker on topics related to the Web, social media and the Internet. Shirky has spoken at events such as TED Global, SXSW, the Web 2.0 expo in New York and San Francisco, SES San Jose, the Adobe Learning Summit, New York Tech Meetup and the Aspen Ideas Festival.

Leila Chirayath Janah is the founder and CEO of Samasource, a social business that connects over 800 women, youth, and refugees living in poverty to digital work. Ms. Janah is a frequent speaker on entrepreneurship, technology, and international development at institutions including MIT, Stanford, and Harvard. Her work has been profiled by CBC, CNN, The New York Times, and The New Scientist, and in 2010, she was named one of Fast Company’s Most Innovative Women in Technology.

#3 – Listen to globally respected subject matter experts

Top international technologists at the conference will be, among others, Dustin Diaz, a user interface engineer at Twitter and author of JavaScript Design Patterns; Joe Stump, the former lead architect of social news Web site Digg and co-founder of SimpleGeo; John Resig, creator of the popular Javascript library jQuery, and a Javascript tool developer for Mozilla; and Jonathan Snook, a web designer and developer at Yahoo!.

#4 – Listen to African speakers that are leading the way

African technologists such as Steve Vosloo, the 21st century learning fellow for the Shuttleworth Foundation; Barbara Mallinson, founder of educational collaboration platform Obami; Agosta Liko, founder of mobile payment service PesaPal; Erik Hersman, the co-founder of open source crisis information site Ushahidi; Andy Hadfield, an expert in the design of web strategies and online communities; and Nii Simmonds, speaker, consultant, and sustainable evangelist on African entrepreneurship, sustainable technology, and African innovation.

These are just a few of the outstanding African speakers who are going to be present at the conference. Check out our website to see all of them.

#5 – Go to workshops where you can dive into detail with industry leaders

Learn from the best at our workshops on August 10 and 11, 2010. Sessions include “A masterclass in Usability and Accessibility”; “A deep dive into Google Analytics and Adwords”; “A Masterclass in Architecting applications and Advanced Javascript” and “Successful digital projects”.

#6 – Technology networking on steroids

Learn, discuss and share experiences and thoughts with the African technology community during the conference and at the cocktail party. Tech4Africa will be a great place to broaden your knowledge and business network. Checkout the companies that have already bought tickets for the conference.

#7 – Be inspired

Our simple goal is that delegates walk away both informed and inspired. Placing greatest emphasis on learning, interaction, engagement and discussion, we want the conference to be a place for new ideas and to encourage people to make and change things.

Traditional media is dead. Long live traditional media

In a world where we see, on a daily basis, traditional print publications shutting down, media houses are seeing the value of Internet based news sites. In today’s day & age, we live in such a fast paced world, that all too often traditional print publications are only reporting on the stories all too late.

Enter the panel at Tech4Africa, aptly entitled “Traditional media is dead. Long live traditional media”. The panel will be looking at how Africa is following the rest of the world, and how African media is affected by the declining worldwide trend of traditional media.

The panel consists of some of the most respected online news editors & publishers in Africa. Matthew Buckland, who recently left 24.com to start up an African Internet news site: Memeburn, will share his views on how the industry is fast-changing. Also adding his knowledge & experience to the panel is Chris Roper. Chris, who has worked for numerous print & online publications throughout his career,  now heads up the Mail & Guardian news site, will give us insight into how the African online landscape is fast playing catch-up with the rest of the world.
Joining the panel, also from Mail & Guardian, is the current head of technology, Jason Norwood-Young. Jason has been an IT Journalist & Editor for the last 10 years and has been published in numerous publications around South Africa. Finally, Head of Digital for AVUSA Media group Elan Lohmann, will also share his extensive experience of the Digital media world having worked in the online industry for numerous years and companies. Having recently launched the Sowentan live news site, Elan will undoubtedly share his wealth of knowledge with the rest of the  panel.

With only 3 weeks left before Tech4Africa kicks off at the Forum in Johannesburg, time is running out to get registered. Our Early Bird tickets have sold out, but don’t let that stop you from securing your seat. You can register & pay for your spot on the Tech4Africa site.

Talking business at Tech4Africa

Building a tech business based in Africa for the overseas market is not as easy as it may seem, but it can be and is being done.

The more pertinent question though is: is it being done correctly? All too often we hear of new ventures, which have a fantastic concept & idea starting up, only to fail a few months down the line. The main reason being… “No business skills”. Business skills contribute to a huge portion of your businesses success, and it needs to be done correctly from the very beginning.

At Tech4Africa we will be hosting some of the top business leaders in the South African startup space, who will be sharing the stage in 2 panels talking about how to ensure your startup is managed perfectly from the outset.

In the first panel, entitled “Are we fundable”, the panelists will be looking at how you need to ensure that you are being realistic about the product you are building and making sure that out there, there actually is someone wanting to invest in you and your idea. Included in the panel are Andrea Böhmert, who serves on numerous management boards of IT companies in the Western Cape. Also joining Andrea, is Director of DNA Economics, a specialist economics consultancy, Gareth Ochse. The Industrial Development Corporation’s (IDC) Peter Van Der Zee is also seated on the panel. Having invested over R220m in 18 early stage companies in South Africa, Peter will bring a wealth of business knowledge to the table. TED Fellow and African Blogger, Nii Simmonds, will also share his views from an African perspective. Nii, who is an accomplished speaker, also serves on a number boards of startups around Africa. Finally, joining the panel is Invenfin CEO & innovation capitalist Brett Commaille. Brett comes from a fascinating background in investing in new companies, and is sure to share his wealth of knowledge with the rest of the  panel.

Later in the day, our second business focused panel, entitled “Building for the global market. Lessons and learnings from the coalface” will share insights & experience from entrepreneurs who have built startups from the ground in Africa, for the overseas market.
Sheraan Amod from the popular Personera, a company who produces personalised calenders from your pictures on Facebook, will give us his thoughts on how his company has quickly gained international success. Malcolm Hall from Cape Town Software development house, Open Box Software, will lend his expertise and experience of managing various IT consultancy teams around the world. Last but certainly not least the panel is completed with Leila Janah, the Founder and CEO of Samasource, a social business that connects over 800 women, youth, and refugees living in poverty to digital work. Leila has done some amazing work with Samasource, and will share her wealth of knowledge with the delegates at Tech4Africa

These are just some of the successful entrepreneurs who will be joining us at Tech4Africa. Be sure to register for your seat as places are running out fast. Our Early Bird tickets have all been already snapped up, and workshop early bird tickets are nearly sold out too. Miss it, and you miss out!

4 new speakers added to the lineup

With less than a month away to the start of Tech4Africa, we are pleased to announce 4 additional speakers to our already impressive lineup.

First up is the current President of Computer Society South Africa, Adrian Schofield. Adrian has held numerous titles in the digital world in South Africa, and will share his expertise and insights as the Master of Ceremonies for the duration of the conference.

Joining the already powerful line-up of panelists on the “Are we fundable?” panel, Invenfin Venture Capital CEO, Brett Commaille, brings a wealth of venture capital and startup investing knowledge to the table. Brett, who advises on the board of several start-ups in South Africa will share the ins-and-outs with prospective entrepreneurs and help them achive their ultimate goals.

Managing Director of one of Tech4Africa’s foundation partners, Internet Solutions, Dereck Wilcocks, will also be sharing his thoughts during the opening remarks discussion on the first day. Dereck has been part of the IS family almost since day dot, and will share why Internet Solutions, is so excited to be part of the Tech4Africa family.

Last and certainly not least , Wesley Lynch from Cape Town based web agency, realmdigital, will be sharing his mobile knowledge with other the other panelists on the “All you need to know about the mobile market” panel. The panel will be taking a look at how the mobile industry is changing daily and how we can overcome the sometime tricky challenges we are faced with.

For the full bios of these and all the other speakers at Tech4Africa, be sure to check out our speakers page.

Global experts to share knowledge at Tech4Africa workshops

Some of the world’s leading minds in the fields of technology architecture, user-interface and product development will be sharing their experience and skills in four full-day workshops ahead of the Tech4Africa conference, on the 10th and 11th of August.

The professionals in charge of the workshops have extensive experience of working on products or systems that enable them to compete globally. These intensive workshops therefore aim to impart practical skills that the delegates can apply in their own products and projects.

* Andy Budd, will be presenting ‘A masterclass in Usability and Accessibility’ to help delegates understand the requirements in planning, organising and moderating usability tests. As MD and User Experience Director of UK-based ClearLeft web design agency, Andy is a regular speaker at international design events such as SXSW, has helped judge several international design awards, is on the advisory board for .Net magazine, and is the author of the best selling book, CSS Mastery.

* Jonathan Snook and John Resig, will be leading the workshop on architecting applications for the web. The former is a widely-recognised expert in his field, He is currently working at Yahoo! as a front-end engineer on the company’s web interface. The latter is a JavaScript Tool Developer for the Mozilla and the creator and lead developer of the jQuery JavaScript library.
They will be sharing their knowledge on best practices for developing applications and how to do so while letting developers work faster and with greater agility without sacrificing robustness or security.

* Erin Caton, a Senior Engineering Project Manager at Apple, will be presenting a strategic look at the digital project implementation lifecycle. The focus will be on acquiring project management skills and methodologies, effective use of different software and platforms and client and development team communications and management.

* Sarah Blake, head of optimisation at Quirk eMarketing, a local Internet marketing consultancy, will be dissecting the proper and effective use of Google Analytics and how to gain maximum benefit from this service.

Delegates can expect to gain essential knowledge that they can apply in their own environment, and that the workshops are designed not only for developers, but also for business users who wish to improve their knowledge.

Registration for each workshop is now open. Be quick! Don’t miss the discounted tickets for early birds, or get R500 off if you buy a conference and workshop ticket together.

Cloud Computing in Africa

A few years ago large companies were faced with the dilemma of having to upgrade servers and mainframes and ensure their online businesses didn’t collapse as demand rose. This would often lead to increased expenditure, and downtime to existing platforms. Today, as the web grows, online businesses are starting to  worry less and less about this with the concept of “Cloud Computing”.

The concept of “Cloud Computing” is a relatively new one in African terms, and at Tech4Africa, we will share our insights with a couple of experts who will be taking a look at how you can ensure that your business and online presence is “always on” and available.

First up, ex Digg Lead architect, Joe Stump, will take show us that scaling in any online business is crucial to it’s success, in his talk titled “Every Cloud has a Silver lining. Scaling to infinity and beyond”.
Joe, who now holds the title of CTO at SimpleGeo, a web based GIS data provider, will take us through the process of scaling your servers to ensure minimal downtime, and ensuring your business has robust & scalable infrastructure in place.

Also taking a look at cloud computing from an African perspective is Fred Baumhardt from Microsoft South Africa. His talk, “A contrarian view to cloud computing and virtualisation”, takes a reality check and looks at the issues of the African relevance of the virtualisation and cloud computing phenomenon currently sweeping the world. He will offer advice on how businesses can take advantage of these relatively new solutions.

South African tech journalist and host of the popular ZA Tech Show podcast, Simon Dingle, will also chair a panel of local & international experts on the topic, in a panel discussion called “Is Cloud Computing Relevant?”. The panel will discuss how “The Cloud” is relevant to businesses as well as the average consumer in Africa. The discussion will also focus on what mistakes to avoid when taking the plunge into “Cloud Computing

If your company needs to start implementing these solutions,be sure to register for Tech4Africa now. Places are running out, so be sure to register soon.

eMarketing for your business

Fact: Your brand is key to any successful online business.

Your brand is often associated with the product before the person, and making your brand stand out is of utmost importance in the race to be number one on the web. But how do you do this cost effectively yet with the best results ?

One of the must-attend talks at Tech4Africa will show you how to do this. Titled “Brand Building Online”, Super Digital Ninja, Alex Hunter will show you the key to ensuring your business gets ahead and stays ahead of the pack. Hunter, who previously served as the global Head of Online marketing at The Virgin Group, takes us through his experiencing in taking Virgin America to one of the top brands in the Unites States. He now serves as a brand consultant and micro-venture capital investor to numerous companies around the world, and will be sure to share his do’s and dont’s in the world of online marketing and branding.

Later in the day a panel of South African digital marketing guru’s will be sharing the stage to chat about “Search and the Enterprise”. Panelists will share how to ensure your business is number in the search stakes. The panel includes top online marketing agency, Quirk eMarketing CEO Rob Stokes, as well as Tom Van den Berckt from Cape Town based Clicks2Customers. Completing the panel is Pete Brooke-Sumner who gained a local insight while setting up the local Google office, and now runs the Cape Town office of The Media Image.

South Africa’s marketing maven, Walter Pike, will also share his expertise in a panel discussion “There’s an elephant in the room. Embracing the new, social web”, which takes place earlier in the day on the 13th.

Tech4Africa will also host a full day workshop focused on eMarketing, The workshop, titled “Google University” will be facilitated by Sarah Blake from Quirk eMarketing will show delegates the wonderful world of Google Analytics and Google Adwords. Sarah will take you through how to optimise these tools to gain the best return for your business.

With a lineup like this, you will be sure to walk away from Tech4Africa knowing your online marketing skills will be fully enriched.

Be sure to register for the conference soon, as time, as well as places are running out.