Cognician, GetAGreatBoss and iSigned pack their bags for London

Seedcamp, the European micro seed fund that focuses on early stage startups has announced that it has selected three South African technology-startups to attend ‘Seedcamp Week’ in London from the 13th till the 17th of September.

South Africa has secured three of the twenty three available places at Seedcamp week from the more than 600 teams that have applied over the year. The Seedcamp finalists 2010 include a wide selection of teams from 16 different countries, active in more than 19 cities.

The South African startups were identified from the 11 startups who were selected to attend the mini Seedcamp week that was held in conjunction with the inaugural Tech4Africa conference, which brought both a prestigious and sought after line-up of international speakers from the world’s most respected web startups to South African shores.

The three chosen startups will now be facing tighter competition since they will be competing with a much stronger field of startups for a possible 50,000 Euro investment from Seedcamp along with the connection to next generation developers and entrepreneurs from a network of over 400 top-tier industry mentors.

“The South African startups we’ve chosen have unique and original products and offerings,” says Reshma Sohoni, CEO of Seedcamp. The 3 selected startups include:

Cognician describes itself as the ‘original thinking guide’ – a software application that automates complex intellectual tasks by asking you a range of intelligent, thought-provoking questions.

GetAGreatBoss pride themselves on enabling great managers to showcase their management strength in order to attract talent and boost their own careers.

iSigned on the other hand, offers secure, permanent online storage, management and sharing for legal and other important documents. It’s the ideal tool for individuals and businesses that want to store wills, legal agreements, investment records and share them with other parties securely.

“We do believe that all three of these companies have the potential to go up against a group of international startups for their place in the sun,” she says.

Sohoni says that choosing from the field of the 11 startups was a difficult task, since Seedcamp was extremely impressed by the quality of ideas presented during the one-day workshop and that each company has the right kind of founder, displaying the perfect combination between hunger and ambition.

Overall Sohoni says Seedcamp would like this event to be the first of many and sees South Africa as a great entry-point into the African continent.

“Africa has some of the smartest minds in the world and there’s a ton of potential here,” she adds.

“It‘s a continent we would definitely like to remain involved in,” she concludes.